Clickitty Click highlights various inconsiderate acts of oblivious individuals in an office setting, such as the clicking of pens, or listening to loud music on their headset. It aims to create a sense of awareness to the mass public that such simple actions may unknowingly cause distractions and disturbances to people around them.

Clickitty Click is produced in accordance to the Annual Digital Animation Competition, Safety@Work Creative Awards 2012, organized by Ministry of Manpower (MOM) and Singapore Technologies Engineering Ltd (ST Engineering), to encourage students - the future workforce, and the large community to adopt a considerate mindset.